On the first day of his working visit to Ukraine, Zareh Sinanyan, the High Commissioner for Diaspora Affairs of Armenia, met with members of the Simul Fortes business club of the Ukrainian Armenian entrepreneurs.

The businessmen emphasized, in particular, the need to create an Armenian national brand, and the marketing flexibility and adherence to global trends that will allow Armenian products to be properly marketed abroad.

Sinanyan, for his part, highlighted Armenian businessmen's such interest in the homeland and the unity among the business community, and emphasized the importance of eliminating problems and obstacles.